Te asteptam la trainingul interactiv "Dialoguri despre brand" in 27 Iunie
Locul desfasurarii: World Trade Center Bucuresti
Organizator: Grapefruit si World Trade Center
Trainingul "Dialoguri despre brand" este un proces in trei etape de generare si amplificare a reactiilor puternice la mesajele brandurilor. El urmeaza progresiv etapele procesului de branding, de la crearea strategica a elementelor de brand, alinierea angajatilor la valorile si potentialul acestuia, pana la mijloacele de masurare si management online. Participantii la training vor beneficia de instrumente concrete de masurare, evaluare si dezvoltare a brandurilor lor.
Brandurile transmit mesaje. Ceea ce spun nu are insa relevanta daca nu starnesc nicio reactie in randul ascultatorilor. Reactia devine esentiala in conditiile progresului tehnologic si aparitiei unor noi mijloace de comunicare.
In acest sens, Grapefruit si WTC Bucuresti vin in sprijinul directorilor generali, brand managerilor, directorilor de marketing, PR, vanzari, resurse umane din marile companii, propunand un training interactiv in data de 27 IUNIE 2008, care se adreseaza unor nevoi fundamentale din toate etapele constructiei si managementului modern al brandului, de la identificare pana la crearea de semnificatie.
Cele trei module vor fi conduse de Dl. Stefan Liute, Strategy Director Grapefruit si Dna. Bogdana Butnar, Vicepresedinte Account Planning Group Romania. Dl. Stefan Liute a realizat procesul de rebranding al uneia dintre cele mai importante companii farmaceutice din Romania (Antibiotice) si este acum implicat in proiecte similare pentru alte branduri corporatiste si de produs. Dna. Bogdana Butnar a supervizat mult discutatul rebranding al companiei Rompetrol Romania contribuind la transformarea acesteia intr-un jucator cheie in industria petroliera regionala.
Termen limita de inscriere marti 24 IUNIE 2008, in limita a 20 de locuri disponibile.
Partener Principal : Plannja Distribution
Partener : Bancpost
Parteneri media :The Money Channel, Money Line.ro, Business Standard.ro, Iqads, Cotidianul.ro, Comunicatedepresa.ro, IMM Romania, Smart financial, Finante si Afaceri
Nicoleta Manu
Telefon : 202.44.54
Despre WORLD TRADE CENTER BUCURESTI
World Trade Center Bucharest was set up as the largest real estate project in post-communist Romania and the most significant foreign capital investment of that time. In its over 15 years of successful operation it has earned the reputation of a world-class venue for business meetings, trade shows and conferences, trade fairs, exhibitions and symposia. With its prestigious address, flexible meeting facilities and event space, state-of-the-art technology and optimum design and functionality, the World Trade Center Bucharest is definitely the ideal setting for conducting high-impact business in S-E Europe. As a gateway to the world, but equally as an entrance gate to doing business in Romania, WTC Bucharest is more than a building or an organization. It is a public/private partnership, a synergy of government, business and commerce in the heart of the capital, providing unparalleled access to trade experts, resources and services. WTC Bucharest is an official member of the World Trade Centers Association (WTCA)—an extensive network of WTCs spanning the globe in nearly 325 cities and 96 countries—and was certified twice, first in 1997 and then in 2009, earning the WTCA Award for Center of Excellence. The Silver Certification was granted in 7 service categories, with Best Practices Designation for Group trade missions and Conference facilities.. The World Trade Center Bucharest is currently showcasing 40.000 square meters of premium mixed-use space – including offices for rent and tenant services, a 4 star Pullman Hotel with executive business suites, a world-class conference center, event planning services, in-house catering, retail outlets and restaurants. We host companies, people and events - BCR - Erste Group Bank, RBS Bank, Michelin, Regus, Samsung among others are our traditional and valued customers - and we are leaders as business service provider to the entire Romanian Business Community and their visiting counterparts.
Participare: Intrare libera
