“Marketing Tools for restaurant/café/club/hotel” Workshop (August 29th, Bucharest)

BUCURESTI - 10 august 2011

Comunicat tip Produse / Servicii in Turism

We invite you to “Marketing Tools for restaurant/café/club/hotel” Workshop (August 29th, Bucharest)
The objective of this course is to provide owners and managers of tourism business with an understanding of marketing process, explain the issues to consider and provide a description of the tools used in marketing (tourism/ restaurant) business. This workshop provides a number of guidelines to assist businesses to develop a successful approach.

Have you ever wonder why some restaurants/café/clubs/hotels seem to do better than others regardless of economic conditions?

 

Why some restaurant/café/club/hotel businesses are constantly busy all the time and why they get new customers all the time?

 

Advertising your restaurant/café/club/hotel may at times seem unaffordable, but the fact is you can't afford not to. Many advertising methods are quite expensive when weighed against the rate of return on your investment. To effectively promote your business, you have to develop unique and creative ideas that provide a big return without breaking your budget.

 

We invite you to “Marketing Tools for restaurant/café/club/hotel” Workshop (August 29th, Bucharest)

 

Course objectives

The objective of this course is to provide owners and managers of tourism business with an understanding of marketing process, explain the issues to consider and provide a description of the tools used in marketing (tourism/ restaurant) business. This workshop provides a number of guidelines to assist businesses to develop a successful approach.

Candidates will learn:

 

Lots of special event marketing promotions

 

Lists of special days through out the year that you can run a promotion on

 

The inside secrets to set up profitable joint ventures

 

Designing a system to capture every customer that walks through your doors

 

How to get thousands of new customers to come and dine at your venue

 

Using database marketing to build sales

 

How to explode your sales with exclusive referral strategies

 

How to use a newsletter campaign to increase sales

 

 

Course content

 

Overview of marketing Process

 

Tactical Tools in the Marketing Process

 

Networking and Building Relationships

 

Industry Partnerships

- Local Tourism Organizations

-         Industry Associations

-         Co-operative Marketing with Local Tourism Operators

-         Working with the Travel Trade

-         Trade and consumer Shows

 

Public Relations      

     -    Editorials

-         Special Promotions and Competitions

Promotional Tools

-         Brochures

-         Web sites

-         Promotional videos

-         Banners

-         Merchandise

 

 

Direct marketing        

-     The Customer Database

-         Direct Mail, Postcards and Flyers

-         Special Customer Reward Programmes

-         Special Offers and Incentives

 

Tourism promotion and power: creating images, creating identities

 

Case Studies

 

 

 

Course Fee: 280 Ron

Register now at contact@luxurypr.ro

Course content at www.luxurypr.ro

Taguri: Prcursurimarketing
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